Kashif Hafeez is the founder and Chief Executive Officer of Pulse Consultant (Pvt) Ltd. As a master in business administration with over two decades of core industry experience, he has been at the forefront of transforming the market research landscape in Pakistan.

Throughout his distinguished career, Kashif has engaged extensively with leading national and multinational organizations, helping them navigate complex market dynamics through intelligent data usage, strategic insights generation, and innovative research methodologies. Under his visionary leadership since its inception in 2012, Pulse Consultant has evolved into one of Pakistan’s most trusted market research firms, pioneering proprietary tools that bridge academic knowledge with practical, real-world business solutions.